OUR TEAM

Nataly Cohen Meirson

Founder & CEO

Professional creative director, lecturer of design and an awarded designer. Founder of NC UX/UI studio which led campaigns for Nike, Bank Hapoalim, Caesarstone etc. Experience in educational and psychological work with children through the creation process. Holds an M.A. in Art Therapy (Haifa University) and a B.D.A. in Visual Communication (Bezalel Academy). Mother of three.

Shira Schweitzer

Co-Founder & CTO

Former Product Manager of flagship product at RedBend Software. Professional software developer, with 15 years of experience as team leader and product manager. Expert in mobile and agile methodologies.
M.Sc. in Management of Technology, and a B.A. in Computer Science from Tel Aviv University.
Mother of two.

OUR TEAM

  • Nataly Cohen Meirson

    Founder & CEO

    Professional creative director, lecturer of design and an awarded designer. Founder of NC UX/UI studio which led campaigns for Nike, Bank Hapoalim, Caesarstone etc. Experience in educational and psychological work with children through the creation process. Holds an M.A. in Art Therapy (Haifa University) and a B.D.A. in Visual Communication (Bezalel Academy). Mother of three.

  • Shira Schweitzer

    Co-Founder & CTO

    Former Product Manager of flagship product at RedBend Software. Professional software developer, with 15 years of experience as team leader and product manager. Expert in mobile and agile methodologies.
    M.Sc. in Management of Technology, and a B.A. in Computer Science from Tel Aviv University.
    Mother of two.

OUR GOALS

  • IMAGINATION

  • We believe in the power of imagination and art.
    MY FIRST STUDIO is a children's art platform, which encourages learning through experience while developing original thinking and imagination.

  • CREATION

  • By using the platform, kids get active, as they create, share, follow young artists and react to their work. The studio allows transitions between the virtual and the real world, between passive and active.

  • EMPOWERMENT

  • Behind the name "MY FIRST STUDIO" there is a wish, that the first attempts of children with creation, will occur in a protected space which invites to play, explore, try and retry - a secure base for development and empowerment.